WYDISWYG: A Method to Design User Interfaces Combining Design Principles and Quality Factors

The field of human–computer interaction is constantly evolving and facing new challenges. In this study, we propose an experimental method for designing e-commerce user interfaces with varying levels aesthetics usability while maintaining a similar level experience. based on the Deming Cycle Nielsen’s framework design principles. Four websites were designed low/high usability. Based 160 surveys, results demonstrated that it possible to perception. Our findings suggest more crucial than in enhancing experience, which aligns previous studies. We also emphasize considering UI principle “What You Design Is What Get” (WYDISWYG) as foundation future research. Among evaluated websites, Website1 (the best design) achieved highest quality, users perceiving positively at impressive rate almost 0.91 percent. contrast, Website4 worst had lowest receiving perception score only 0.38 combination usability, Website2 Website3, garnered different values 0.79 0.51, respectively. While study has some limitations, such subjective selection features focus only, provides starting point further investigation into principles, consideration other website domains, clarification users’ elements align